IOS VS Android: What Should You Choose In 2024

June 10, 2024

IOS VS Android

The development of mobile apps is not easy in today’s fast-growing tech world. Well, fret no more! It helps them reach more customers and improve satisfaction. Since the widespread use of smartphones today has reached a new level, having a mobile app can boost the visibility and revenues of your company. As per the recent stats from Statista, the Google Play Store had 3.48 million Android applications available. Conversely, the Apple App Store accounted for approximately 2.22 million iOS applications. It has the second-largest number of applications. But choosing the right platform is key. This decision plays a crucial role in the app development process. To help you make the final decision, here we are comparing iOS vs Android development for you.

Now, without waiting further, let’s first begin with understanding mobile app development.

Introduction to Mobile App Development

Developing software for mobile devices is known as mobile app development. These programs can be provided as web apps with server-side or client-side processing. Alternatively, they can be pre-installed on the device during manufacture. The introduction of smartphones has significantly changed this dynamic sector. It is estimated that by 2026, mobile app sales are predicted to reach up to $614.40 billion worldwide. Such enormous potential wealth brings a great deal of responsibility. Developers must adapt to changing market norms.

iOS and Android are the main platforms for mobile app development. Each has its own pros, cons, and traits. Android was the top mobile OS globally in Q1 2024, with a 70.7% market share. During the same period, Apple’s iOS, Android’s closest competitor, had a 28.5 percent market share.

Exploring iOS App Development

The svelte design of Apple’s iOS mobile operating system is well known. Its flawless user experience and robust security are also well-known attributes. The iOS SDK (Software Development Kit) is often used by developers for the creation of iPhone apps, iPad apps, and iPod Touch apps. Apple has mentioned that it currently holds a 23% global market share. This is the largest among any other smartphone maker.

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The Characteristics of Developing iOS Applications

  • Outstanding User Interface and Experience: iOS applications are renowned for their exceptional user interface and experience. Apple enforces stringent policies for app evaluations. Consequently, only top-tier apps appear in the App Store.


  • Security: It is possible to create apps for iOS in a very secure setting. The security of iOS apps has improved today. The reasons for this are features like app sandboxing, secure boot, and data encryption.


  • Regular updates: Apple frequently releases operating system upgrades to provide users with access to the newest features and security enhancements.

Resources and Technology for Developing iOS Apps

  • Xcode: The primary software for crafting iOS apps is Xcode, an Integrated Development Environment (IDE). Xcode equips developers with a comprehensive set of tools. These tools facilitate the entire app creation process. They include development, testing, and debugging functionalities. Xcode streamlines the process of crafting iOS applications. With it, developers can build, assess, and refine their creations.


  • Swift and Objective-C: Apple created Swift, a complex yet user-friendly programming language. It was specifically designed for creating iOS applications. Currently, Swift is the recommended option. However, many legacy programs still use Objective-C.


  • iOS SDK: The iOS SDK has easily given developers early access to the tools and resources needed to develop Apple’s mobile apps. This SDK contains APIs that allow access to various device features. These features include the touch screen, accelerometer, and camera on Apple devices.

Exploring Android App Development

The most widely used mobile operating system worldwide is called Android. It was created by Google. Android offers the most variety and flexibility in app creation. Currently, there are about 3 billion Android users. Today, Android is proudly being used by 73% of smartphones all over the world.

Key Characteristics of Android App Development

  • Broad Market Reach: Due to its significant market share, Android is a great platform for connecting with a wide range of people. It is particularly well-liked in developing economies.


  • Open Source: Since Android is an open-source platform, developers can experiment and adapt with greater creative freedom.


  • Variety of Devices: Development teams can concentrate on certain market niches because Android is compatible with a large range of devices, from high-end tablets to low-cost smartphones.

Resources and Technology for Android App Development

  • Android Studio: Official Android integrated development environment is called Android Studio. It provides an extensive toolkit. Android app development, testing and debugging are done with this toolset.


  • Kotlin and Java: For a long time, Java dominated Android development. In 2017, Kotlin became official. recently, Kotlin has gained popularity for its features. One of the main reasons for its growing appeal is its efficiency.


  • Android SDK: The necessary tools and APIs are available for developers through the Android SDK. These tools are necessary for developing Android applications. With the Android SDK, developers can access a comprehensive set of features. It has libraries to access the functions and services of the device.

Android or iOS: Macro Factors

When deciding between iOS and Android for app development, consider key factors. These factors greatly affect your app’s performance. Take them into account for optimal results. Evaluate the iOS and Android platforms thoroughly.

Market Share

Android dominates the smartphone market globally, with over 70% of the market. iOS holds a significant share, especially in Western Europe and North America. Opt for Android to reach a broader audience worldwide. Consider iOS for targeting affluent customers in specific regions.

Revenue Potential

Although Android dominates the market, iOS users tend to spend more on apps. iOS surpasses Google Play in revenue, despite lower download rates. Consequently, iOS presents a lucrative opportunity for developers to boost earnings.

Development time and cost

iOS development tends to be cheaper and quicker than Android. This is due to Android’s fragmentation, which requires extensive testing. iOS provides a unified environment for both software and hardware. This integration simplifies the development process significantly.

Regional Preferences

Regional preferences for mobile operating systems vary. For instance, Android dominates in Asia, Africa, and Latin America. In contrast, iOS prevails in North America, Western Europe, and Japan. Determining the preferences of your target market can assist you in making a wise choice.

Android or iOS: Micro Factors

Your choice between Android and iOS may also be influenced by several micro considerations in addition to the macro factors. These elements concern each platform’s user experience, developer environment, and technical components.

User Interface and Experience

The user interface of iOS is well known for being reliable and simple to use. Apple has tight design guidelines that guarantee all iOS apps have the same appearance and experience. Users can explore and interact with apps more easily and enjoy a better user experience as a result of its consistency.

Android, on the other hand, provides greater customization and design options. Developers are permitted to design distinctive user interfaces that differentiate their work from other competitors. This adaptability, meanwhile, occasionally results in uneven user experiences among programs.

App Store Approval Process

Only top-notch apps are released into the Apple App Store thanks to a strict approval procedure. App releases may face delays. This ensures consumer security and quality. The Google Play Store, however, allows quicker releases. Less supervision leads to a more relaxed approval process.

Development tools and resources

Strong development materials and tools are available for both iOS and Android. Xcode, a potent IDE with integrated support for coding, testing, and debugging, is used by iOS developers. Android Studio is utilized by Android developers for its enhanced customization and flexibility. The tools you select can significantly affect your development team’s productivity.


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Programming Languages

Swift and Objective-C both are used in iOS programming. Swift is a contemporary, secure and rapid programming language that was released by Apple in 2014 and has swiftly taken the lead in iOS development. Although it is still in use, Objective-C is being replaced by Swift.

Java and Kotlin both are used in Android development. 2017 saw the formal release of Kotlin, an official language for Android development that has various advantages over Java, including enhanced performance, null safety, and syntax. because of its large library and active community, Java is still frequently used.

How Do You Choose the Best Platform Among iOS and Android?

The Apple App Store started with 500 apps. Now, it has around 1.64 million apps. These apps are exclusive to iOS users. In February 2023, there were 31,500 new app releases monthly. This shows continuous expansion. Business apps were 10.35% of all active apps. Gaming apps were 12.68% of iOS apps. After three days following the first download, iOS apps had a retention rate of 13.7 percent as of the third quarter of 2022. This number tended to drop to 4.3 percent after thirty days.

Choosing between iOS and Android for your mobile app depends on too many factors. These include your target market, budget, timetable, and company goals. Here’s how to decide:

Recognize your audience.

Identify your target market. Examine their preferences and behaviors. If most are in regions where iOS is dominant, such as North America or Western Europe, consider building an iOS app. It could yield better results. Conversely, if your goal is to reach emerging regions or a global audience, Android might be preferable. Make your choice based on your target audience and their locations.

Resources and Budget

Think about the resources that are accessible for app development as well as your budget. Android development necessitates more thorough testing and optimization, but iOS development is typically more economical and time-efficient. It can make sense to start with iOS if you don’t have a lot of resources.

Revenue Objectives

iOS may be a better platform because of its higher user spending if your main objective is to make money through in-app purchases and app purchases. However, Android’s wide market reach can offer more chances if you’re trying to reach a wider audience and profit through advertising.

Timeline of Development

Analyze the project’s timetable for developing an app. The unified hardware and software ecosystem of iOS development may make it more efficient if you need to launch your app rapidly. But Android can provide more flexibility and customization if you have more time and can do a lot of testing.

Upcoming plans

Think about your long-term goals for developing apps. Start with one first if you want to release your software on many platforms. Then, move on to the others gradually. This approach can be a strategic decision. It helps you focus on and refine your product.


Deciding whether to create a mobile app for iOS or Android is critical. It greatly impacts the app’s success. Your choice hinges on several factors: your needs, business goals, target audience, and finances. Consider these aspects carefully before making a decision. The platform you choose will shape your app’s reach and performance. Assess your specific requirements and objectives beforehand. Ultimately, your decision should maximize the app’s potential for success.

Because of its excellent user experience, strong security, and increased user spending, iOS is a popular platform among developers who cater to affluent people in particular geographic areas. Conversely, Android’s wide market reach, open-source nature, and adaptability make it perfect for testing creative app designs and connecting with a worldwide audience.

You can select the platform that most closely matches your goals by carefully examining the global and microelements covered in this article. The secret to success is knowing your audience, utilizing the appropriate tools and technologies, and constantly improving your app for the greatest user experience—whether you develop for iOS, Android, or both.

Consult Infowidtech for professional mobile app development services customized to your requirements. Our talented team of developers and designers can assist you in producing a superior app that distinguishes itself in the crowded market and propels the expansion of your company.


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